Neuroscience tells you that a picture of someone eating a chip is a better selling preposition than this image of the bag and tomatoes. It also tells you that the soft flowing design of the Coca-Cola bottle is a good selling point because the brain has a natural aversion to sharp objects.

At what point does your brain get most excited while you’re eating chips and salsa? That is the kind of question that neuromarketing research can answer. While you are reading this your brain will observe, react and express to what you are seeing. Neuromarketing measures the reaction using advanced neurological science. Typically only 8 respondents will be studied in a scientific environment where they’ll wear a cap with sensors that measure the electrical signals sent off in different parts of the brain. No, they are not reading your mind. In the chips and salsa example the brain activity is at its height right before the chip hits the tongue. Using this research marketers know that using a picture of an open mouth with a chip going in will get people sold on buying chips and salsa.